For Developers and Designers

Persona Name: Simon

Position: CEO

Organisation profile: Start-up

Industry Fintech

Revenue: Pre-revenue (Seed Stage)

Decision-making style

Wants to see proof of past projects. He would need testimonials, references, Case studies etc from projects in similar business to his.

Buying Scenario:

Simon seeks a professional/ team of professionals to help him build a product. It is hard for him to find the people with required skillset and he does not want hire full-time employees. He never worked with freelancers or agncies or he if he has worked he had a bad experience. His Start-up does not have unlimited funds and he wants to make sure the money he invests wont go to waste.

Responsibilities:

• Team management
• Investor Relations
• Marketing

Goals:

• Go-to-market
• Sales and Marketing

Barriers and Challenges

• Building the product quickly.
• Fast moving competition.
• Go-to Market Strategy
• Not sure if ideas are technically feasible
• Regulation Issues
• Hiring the right people.

Daily Activities

• Reading blog post about start-ups, growth and technology
• Talking with customers
• Investor relations

Sample Customer Journey Map

The customer journey map is based on the marketing persona and represents the touchpoints that you could use to communicate with him. This includes how to make sure he would find you and start working with you.

Legend:

Discover: how clients discover your profile.

Interact: how clients decide to contact you.

Convert: how clients deciding to work with you.